An ‘A’ Grade, CIE, AS Level Graphic Design / Illustration portfolio by Georgia Shattky, Year 12, ACG Parnell College, Auckland, New Zealand. This article shows both Georgia’s Coursework and Examination project.
My coursework brief for AS Graphic Design was to design a brand identity for the fictional clothing label ‘Good Sugar’. The brand was to be targeted at young women aged 16 – 25. Key ideas and themes to communicate were a sense of energetic and light-hearted fun and playfulness with a modern edge.
This board was where I looked at promotional material for the brand. I focused on creating an event poster and mainly used a mixed media/collage sort of approach.
This work was what I did for my exam in AS Graphic Design. The brief I chose involved designing two costumes set in a specific environment for a stage show. I decided to design a ‘good’ and ‘evil’ version of a bird costume. The design process I did for this project firstly involved research into costuming and stage productions, fashion and bird anatomy and structure before I started ideation for the general ideas about colours, silhouettes and textures for the costumes. I had the idea of representing feathers with roughly torn strips of fabric or paper, which evolved into the main design of the wings and tail sections.